Coordinates Newsletters

In this Coordinates, we build on our last newsletter where we introduced the idea of not falling (no pun intended) for every shiny new marketing channel. Here we build on that thinking with how to develop a Marketing Plan, simplifying it back down to the basics. Then we have a full round-up, along with What’s Trending: On Pulse in Fall 2020.

In this Coordinates, We go back to fundamentals, marketing strategy fundamentals to be exact. We share our article, “Marketing Strategy Framework: 5 Factors to Consider Before Building Your Marketing Plan.” And we close it out with our September Monthly Progress Practice on focus.

In this Coordinates, we get back to brand and muse on “Why brand matters throughout the purchase funnel.” We also share our typical insight filled round-up, and share the news of Jonathan Weiner’s book, “Getting It Right: Lessons on Insight-Driven Marketing Strategy.”

In this Coordinates, we pick back up on the theme of helping you take the crazy out of busy. We also cover our August Monthly Progress Practice on changing perspectives.

Closing out July, we focus on making the most of the precious time you have every day and offer helpful tips on how to achieve better work/life integration to take the crazy out of busy. We share our article providing 10 tips to use your time and energy wisely. And a few other great reference tools to read, watch, and listen.

At this mid-year checkpoint, we offer tips on conducting a quick but powerful Mid-Year Check-In to help you focus and be ready to get back in the arena, along with our Monthly Progress Practice reminder, which just happens to be about slowing down.

This Coordinates is focused on “What’s next?” What’s next for you, your business, your brand? What are you ready to take on? As inspiration, we share how to make a step change in your business, our Strategy 30 practice to help you carve out thinking time, and a round-up of articles that offer insights into what might be starting to take shape.

This Coordinates focuses on Purpose. We share 3 different views: ours on creating a Purpose Flywheel, another on knowing what you are fighting for, and a final from a former Unilever employee on creating Shared Value. We round this out with our Monthly Progress Practice, our article on “Hidden Potential: The Untapped Gold Rush,” which speaks to the importance of inclusivity in economic opportunity, innovation, and entrepreneurship, and finally resources to address racism and unconscious bias.

Time shifted. The future has been moved up. In this issue of Coordinates, we offer tips on Thinking Forward through Futures Thinking and Scenario Planning.

In this Coordinates, with this view, we focus on Agility. We offer two agile views, one on overall business and organizations and the other on marketing. Additional resources start to get us thinking forward to what’s next as we navigate the waves ahead.

In this Coordinates , we want to inspire brand owners to “Brand for Good” and make this moment matter for your brand and business. We also share a few research resources you might find helpful in determining how to navigate this time and offer a few links to content just for you. We round it out with our Monthly Progress Practice on Play.

This Coordinates offers "A Leadership Guide to Keep Calm & Carry Along,“ summarizing tips on how to lead your team through this time of crisis and remote work. We cover these 3 topic areas: 1) How to keep your team focused and calm during this time of crisis; 2) How to communicate well with your team while working remote; and 3) How to have great online meetings.

In honor of Valentine’s month, we share insights on how to create some love… for your brand and for you as a leader: “How to Create Brand Love” and “How to Define Your Leadership Brand.” And, as usual, we share a bunch of other inspiration hoping you find at least one thing of value below.

An optimistic start to the new year. To help you along with a commitment to growth, we offer a practice of micro-habits to make progress month-to-month throughout the year. We also want to highlight a few of our past posts like on five 8-minute mini personal strategy retreats, plus our usual round-up of insights to inspire to action.