Background
The Agency Oneto is a disciplined yet agile business and brand strategy agency whose mission is to partner with leaders to make a positive impact on their business and brands and for their consumers and teams, unlocking potential. We help our clients unearth insights, clarify strategies, and implement solutions to move their business forward. We create lasting value by bridging strategy to execution and partnering with client teams to ensure ownership of ideas and implementation that sticks.
We call ourselves an agency vs. a consultancy simply because we don’t believe in just applying our expertise. Rather we think of ourselves as operating on your behalf, serving as a catalyst to create lasting value and delivering the solutions you need to move your business forward. We believe our work is conducted best with you, honoring the value inherent in your organization.
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Meet Kathy
FOUNDER & CHIEF strategist, Executive coach
Kathy Oneto
Kathy Oneto is a brand and business strategy leader with expertise in branding, marketing, innovation, and strategic design applied to different enterprise models. Kathy is also an Executive Coach and a Career Strategist. She helps leaders and individuals find purpose and clarity to move them forward into action. Her purpose is to help others make a positive impact or change and realize their full potential.
Prior to starting The Agency Oneto, Kathy was VP, Brand Communications and Chief of Staff at Minted, an eCommerce design marketplace. Prior to that role, she led the strategy practice at a global branding and design firm, Anthem Worldwide, where she was VP, Brand Strategy working with clients in CPG, Retail, and Technology sectors. As a consultant, Kathy served as a strategic partner to her clients, often working in partnership to forward their vision and progress their organizations and brands forward.
Kathy is a strategic brand marketer at heart, having cut her teeth at Clorox leading and managing brands such as Kingsford Charcoal, for which this vegetarian still has deep affection. Kathy further honed her experience as co-founder of a natural food start-up, championing the consumption of bugs (also known as probiotics), where she landed the first refrigerated bar in the yogurt aisle and launched nationally with Whole Foods and Safeway. Since then, Kathy has had the opportunity to partner with over a dozen brands in shaping strategy, including Safeway, Del Monte, Smuckers, and Peet’s Coffee & Tea.
In doing her work, Kathy is curiously insightful, masters complexity, and is keenly focused on delivering for her clients. She is both a thinker and builder, able to bridge strategy to execution to ensure work gets implemented. Having worked in multiple environments, she is both disciplined and entrepreneurial in her approach. She is a thoughtful partner there to be a sounding board, an interpreter and coach, and a support to you and your team to unlock the positive change you seek to make. A critical value for her is to do the right thing, integrity being true to her core.
Finally, Kathy is a thought leader in the areas of branding, marketing, innovation, trends, and marketing to women. She’s spoken at the the M2W: Marketing to Women’s conference, has written research white papers on marketing to women, has been published in Fast Company in the area of branding, and has extensive experience researching innovation approaches and presenting trends via webinars and for clients. Finally, in her last agency role, Kathy was the creator and editor of Sightings, a quarterly journal on trends. She currently curates Coordinates, our brand, strategy, and leadership blog, as well as Weathervane Forum, our trend blog, which looks at what’s taking shape on the horizon.
Kathy has an MBA from Berkeley’s Haas School of Business and a B.S. in Commerce from the University of Virginia’s McIntire School. Kathy has completed coursework in Design Thinking, Writing, The Institute for the Future’s Foresight Practitioner Workshop, The Grove Consultants’ Designing and Leading Change Intensive, General Assembly’s Digital Marketing course, and Co-Active’s Coaching Fundamentals and additional coaching coursework.