Weathervane Forum — The Agency Oneto

2021 Forecast – The Year of The Great Rebuild & New Human Learning

At the end of an unprecedented year, we could all use good news. Yet, 2021 is going to bring both continued instability along with optimism and enthusiasm for building anew. It will be a year of more change and one that won’t be easy or comfortable. It will demand hard work by industry and by we humans to learn and adapt. We will need to dig deep and muster up more resilience, building on what we amassed in 2020. Yet, it will be in service to a significant turning point, moving towards a future and a way of life that is all for the better.

ForecastKathy OnetoJanuary 4, 20212021, Overview, Change, The Great Rebuild, New Human Learning

2021 Forecast – Building The New Growth Economy

It is time to create an economic system that is built with competence and compassion, that delivers long-term, sustainable growth for all.

ForecastKathy OnetoJanuary 4, 20212021, Change, Economy, New Growth, Trust, Truth, Al Gore, Ruchir Sharma, David Brooks

2021 Forecast – Leading the New Way

As certain sayings go—“With great power comes great responsibility,” or “To whom much is given, much will be required”—such is the case for Industry, as we look to business leaders to be inspired change agents to lead us forward into the new.

ForecastKathy OnetoJanuary 4, 20212021, Change, Trust, Truth, Changemaker, Industry

2021 Forecast – A New Social Fabric

A new social fabric will start to be built in 2021 as we emerge from the pandemic, one that will demand new human learning including becoming more adaptable to continual states of change.

ForecastKathy OnetoJanuary 4, 20212021, Change, Trust, Truth, Social Fabric, Culture, Katie Couric, David Brooks

2021 Forecast – The New Good Life

Consumers will align to a new view of the good life, one that is simpler and more self-reliant.

ForecastKathy OnetoJanuary 4, 20212021, Change, Trust, Truth, Consumer, Good Life

2021 Forecast – Serving Our New Society

Brands are being called forth to lead with full hearts and as evolved culture shapers, being responsible, empathetic, action-oriented, and optimistic.

ForecastKathy OnetoJanuary 4, 20212021, Change, New Society, Branding, Culture Shapers

2021 Forecast – Serving New Customer Needs

Marketers are being called to be responsible and to look beyond just delivering immediate business objectives and instead be highly consumer focused to meet broader consumer and societal needs, leading with a spirit of service.