2020 Forecast – Brands – Heritage Soft Power vs. The New Soft Power
From Uninspired to Inspired Retail
Elevated Brands Wanted
ForecastKathy Oneto2018, BlackRock, B Corps, Ben & Jerry's, Unilever, Plum Organics, Campbell's, Starbucks, Facebook, Apple Retail, KIND, Learners Guild, Everlane, John Sterner, CVS, H&M, Patagonia, REI
Better Progress: Choosing to Do Better Business
Advisory, Better Progress, IndustryKathy Oneto2017, Better Progress, Chobani, Clif Bar, Eileen Fisher, Everlane, Flor, IKEA, Interface Global, Patagonia, Starbucks, Unilever
Advisory: Integrity Marketing
Advisory, Integrity MarketingKathy OnetoAway, CVS, Dove, Everlane, Integrity Marketing, Nike, Patagonia, REI, Starbucks, Thrive Market, Unilever
