Our Early Forecast on a Covid-19 World - During & Post Pandemic
What does the future hold? Our quick-hit forecast on what we see taking shape in the world during and post Covid-19:
More remote work, yes, but not as much as people think. We’ll miss being with other humans. But some degree of distributed teams will stick.
A move away from certain big cities like New York, San Francisco, and Los Angeles both to get away from density and cost.
Retail will change as we know it—in the short-term and long-term. Fewer retailers will survive in the short-term. Browsing will be altered with less to no touching of goods. More showrooming from afar. Contactless payments will take hold. And so on.
Businesses will rethink their supply chains for resilience leading to more onshoring and nearshoring.
Digital Transformation accelerates, supporting the demand for convenience from food delivery to online grocery shopping to eCommerce. Yet, more people will go back to traditional forms of shopping when it is safe to do so. We’re craving it already.
Mental health will become normalized as the majority of us deal with the emotional aftermath of this pandemic.
Bicycling or scooting as a means of transportation will increase as city commuters move away from mass transit.
We will become more local (both because we’ll want to and because we can’t go far and can’t be with many people), seeking to help and rely on those people, friends, neighbors, family, businesses, organizations, and our local government that are closest to us.
We will see each other as complete human beings with full, rich lives that are professional and personal.
We’ll establish a new set of boundaries around our personal lives. We will no longer be “on” for work 24/7 as our worlds have blended so dramatically.
We’ll seek new types of experiences that offer social connection not delivered via social media or Zoom and provides richer, deeper engagement.
Our relationship to privacy will continue to be mixed. We’ll have a desire for it, yet there will be a demand to relinquish it (e.g., contact tracing).
//
Want to sign-up for The Agency Oneto’s Newsletter? Join here!
The Agency Oneto is a disciplined yet agile business and brand strategy agency whose mission is to partner with leaders to make a positive impact on their business and brands and for their consumers and teams, unlocking potential.
We do work in Business Strategy, Brand Strategy, Portfolio Strategy, Brand & Product Positioning, Brand Architecture, Marketing Strategy, Content Strategy, Innovation Strategy & Process, Consumer Insights, and Trend Studies.
We also lead workshops and facilitate strategy and business planning sessions, provide advisory services, and offer Executive Coaching.