On Pulse: Fall 2020
Cities will be back, so don’t count them out. And it's not just Jerry Seinfeld defending cities (or New York City to be exact). People haven't been moving out of cities as much as reports claim, and as this Atlantic article articulates, disasters in cities often lead to innovations that propel societies forward. We can only hope that will be the case coming out of this pandemic.
Cities and suburbs will be reshaped with the disruption to retail and growth in eCommerce, as stores become fulfillment centers like Whole Foods and Best Buy.
The retail landscape and consumer relationships with brands will morph as consumer brands go direct, like Beyond Meat and beverage brands.
There is more attention being brought to the dire state of our environment. Consider these 5 mega trends facing the world from the World Economic Forum, or if you can handle it, read this compelling piece, “How Climate Migration Will Reshape America,” by Abrahm Lustgarten in the New York Times.
And with election season upon us, more scrutiny is being brought to social media and its negative impacts on society. This is an an interesting read on a person who predicted the negative impacts of social media. And check out “The Social Dilemma” a docu-drama on Netflix on the topic. And listen to Scott Galloway interview Yael Eisenstat, the former Global Head of Elections Integrity for Political Ads at Facebook (for 1 day! after which they changed her role!), build the case further.
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