Weathervane Forum

What’s Trending

Counter Stress & Anxiety

For a healthy mind.

Americans are stressed out. According to the American Psychological Association, Americans are experiencing some of the highest stress and anxiety levels since it started its annual “Stress in America” survey in 2008. The political environment of the past couple of years has contributed to the recent uptick, but our cultural norms around busyness and our addiction to technology are additional contributors.

In response, not surprisingly, there are a number of solutions popping up to support emotional well-being:

  • Can’t meditate on your own or just with an app. Welcome to Inscape, a gym/yoga studio-like space to receive guided meditation and enjoy a relaxing space.

  • Thrive Global, Arianna Huffington’s latest venture, looks to help people find better well-being through better work practices and on a personal level. Its mission is stated as:

Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology.

  • London’s 2018 Design Biennale will look at design’s impact on emotional well-being and how design can positively impact society in this regard. They seek to answer these questions:

    • How does design evoke, communicate and manipulate emotions?

    • How can design promote and support well-being?

    • How can design provoke and address anger and stress?

    • How might emotionally durable designs reduce the impact of consumption and waste?

    • What are the possible consequences of robots as emotional machines?

  • There’s research being conducted that leads to advice on where to invest for happiness, such as buying time or buying experiences rather than buying stuff.


The Consumer & Culture Forecast: 

Help me reduce stress and anxiety to maximize my happiness and fulfillment.


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The Agency Oneto is a disciplined yet agile business and brand strategy agency whose mission is to partner with leaders to make a positive impact on their business and brands and for their consumers and teams, unlocking potential. 

We do work in Business Strategy, Brand Strategy, Portfolio Strategy, Brand & Product Positioning, Brand Architecture, Marketing Strategy, Content Strategy, Innovation Strategy & Process, Consumer Insights, and Trend Studies. 

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