Counter Culture with Women Leading the Way
For a healthy society.
American culture is screaming for the end of patriarchy. On a host of measures, women have been gaining more power for decades, yet it remains that women face discrimination, misogyny, bias, sexual harassment, and more. There is still unequal pay and unequal representation.
Despite Hillary Clinton’s presidential loss, other factors suggest that it’s time for women to take strong leadership positions in our society and cultural creation. We desperately need more female voices, perspectives, styles, stories, and leadership to dramatically reshape our cultural norms.
From the #MeToo and #TimesUp movements and Lean In to more women running for Congress and organizations trying to increase female representation in the advertising industry (3% Movement, Ad Women), these many efforts suggest a strengthening of women’s voices and women taking action to alter entrenched norms.
The Consumer & Culture Forecast:
Help increase women’s representation in culture-shaping roles to shift our society for the better.
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The Agency Oneto is a disciplined yet agile business and brand strategy agency whose mission is to partner with leaders to make a positive impact on their business and brands and for their consumers and teams, unlocking potential.
We do work in Business Strategy, Brand Strategy, Portfolio Strategy, Brand & Product Positioning, Brand Architecture, Marketing Strategy, Content Strategy, Innovation Strategy & Process, Consumer Insights, and Trend Studies.
We also lead workshops and facilitate strategy and business planning sessions, provide advisory services, and offer Executive Coaching.