What is strategy?

A few of my newsletter readers were interested in learning more about the history of strategy. So, in the Strategy Corner, I’ll be featuring good references on strategy to checkout if you’re looking to deepen your strategy knowledge.

Let’s start with simply, what is strategy?

I like how A.G. Lafley and Roger Martin explain strategy in their book, “Playing to Win: How Strategy Really Works.” Strategy is about “making specific choices to win in the marketplace.” In short, strategy is about choosing “where to play, and how to win,” and identifying the organizational competencies and structure to support the strategic choice being made.

To learn more about the book and its strategy principles, view this webinar with Roger Martin.