Make an impression with immersive experiences.

Eating at Dishoom, an Indian restaurant in London, is a full-on brand experience. Walking into the dining room transports you back to Bombay in the early 19th Century when Irani cafés brought a diverse group of people together and celebrated food, jazz music, and community. The lights are dimmed, the music scene-making, the seats plush, the vibe energetic. And we haven’t even gotten to the cocktails and food yet, which are divine. The menu tells its own story with a format that looks like a newspaper and is just as informative about the restaurant, the food, and the times and place that were the inspiration, all told with smartness and wit. Taking it a step further, the restaurant has its own coins (not gift cards), endorsed by Her Majesty’s Treasury, of course, and a music compilation of jazz songs (that is authentically on vinyl in addition to CD) that you can purchase and play as a reminder of your time there.

Dishoom is a well-crafted, thoughtfully designed experience. Every detail considered. Thinking about your own brand, is the experience this rich, immersive, holistic, and coherent? Does it transport people, create a memory, build upon itself? Does it actually provide an experience? Do you know what you want people to feel and the impression you want your brand to make? If you haven’t thought about your brand as a complete experience, it’s time to do so now. Consider all the touchpoints you have available that can build a cohesive brand experience and leave a lasting, enduring impression.