Details
Feeling stuck? Or, unsure of your next step given all the uncertainty and changing needs?
Let’s do a Quick Insight & Clarity Sprint to get you headed in the right direction.
We’ll be a passionate, committed brand and marketing thought partner, diagnosing brand and marketing challenges and opportunities to help you move forward.
We offer Quick Insight & Clarity Sprints for leaders who would appreciate an outside perspective or who would like to have a facilitator help their team unlock insights. We are a good fit for leaders who seek to be consumer-led, value brand, and are looking to move their business and brand forward to make a positive impact.
Topics we can cover include, but are not limited to:
Consumer opportunities
Brand opportunities
Adapting marketing plans and messaging
Better understanding a marketplace and changing consumer needs
Market and product opportunities
Trend exploration and application to your business
Process development
We offer two formats for our Quick Insight & Clarity Sprints, attuned to your needs:
Outside Perspective – Provides an outside perspective on a current challenge you are facing or an opportunity you want to explore. Using your own data and complemented with secondary research, we provide a new perspective to help you move forward and make progress.
45-minute in-take call to discuss your business, brand, or marketing challenge or opportunity and what you are seeking to get out of the sprint
Sharing of client information and data
Up to a 10-page report of findings and recommendations
45-minute presentation and Q&A discussion
45-minute follow-up discussion after more detailed client review (if required)
Facilitated Perspective – A coordinated session with your internal team, so you get the benefit of coming up with your own aha’s that will move you forward and make progress.
45-minute in-take call to discuss your business, brand, or marketing opportunity and what you are seeking to get out of the sprint
A plan for a 4-hour workshop
While each session is customized to your needs, a typical Quick Insight & Clarity Sprint is four (4) hours in length and takes this structure: 1) Situation & Driver Analysis, 2) Divergence Exercise, 3) Convergence Exercise, 4) Action Planning
Now conducted online via Zoom with the appropriate planning and client engagement
Get clarity and get into action!
Estimated investment is $5,000.
Contact us with the details outlined in our Inquiry Form, and we’ll get back in touch with you to explore your session. We look forward to partnering with you!
Testimonials
“First and foremost, Kathy is an outstanding strategic thought partner across all areas of consumer brand marketing and business strategy…. She's able to bring her client-side experience to bear to be a more effective consultant and sounding board, knowing what it's like to work within an organization and on a business…. She's a great facilitator, often leading large cross-functional work sessions as part of these projects.” – Geoff Tanner, Chief Marketing & Commercial Officer, The J.M. Smucker Company
“Kathy is a great strategic and creative partner to work with… her strategic thinking is an incredible strength and her commitment to results on any project is a great find.” – Heidi Dillon Otto, Portfolio Director, Distill Ventures/Diageo, North America
“Kathy was instrumental in helping us transform into a truly consumer-centric and values driven organization…. Her brand building expertise, along with her strong facilitation and partnership skills, enabled our team to trust her guidance and proceed through the project scope deliverables quickly…. Kathy also led a vision, mission and values workshop with our company, enabling us to define our business aspiration and operating philosophy, while providing an anchor for decision making, performance management and more. Working with Kathy has provided our company with true competitive advantage.” – Adam Reiner, President & CEO, Sakura of America
Meet Kathy
FOUNDER & CHIEF strategist, Executive coach
Kathy Oneto
Kathy Oneto is a brand and business strategy leader with expertise in branding, marketing, innovation, and strategic design applied to different enterprise models. Kathy is also an Executive Coach and a Career Strategist. She helps leaders and individuals find purpose and clarity to move them forward into action. Her purpose is to help others make a positive impact or change and realize their full potential.
Prior to starting The Agency Oneto, Kathy was VP, Brand Communications and Chief of Staff at Minted, an eCommerce design marketplace. Prior to that role, she led the strategy practice at a global branding and design firm, Anthem Worldwide, where she was VP, Brand Strategy working with clients in CPG, Retail, and Technology sectors. As a consultant, Kathy served as a strategic partner to her clients, often working in partnership to forward their vision and progress their organizations and brands forward.
Kathy is a strategic brand marketer at heart, having cut her teeth at Clorox leading and managing brands such as Kingsford Charcoal, for which this vegetarian still has deep affection. Kathy further honed her experience as co-founder of a natural food start-up, championing the consumption of bugs (also known as probiotics), where she landed the first refrigerated bar in the yogurt aisle and launched nationally with Whole Foods and Safeway. Since then, Kathy has had the opportunity to partner with over a dozen brands in shaping strategy, including Safeway, Del Monte, Smuckers, and Peet’s Coffee & Tea.
In doing her work, Kathy is curiously insightful, masters complexity, and is keenly focused on delivering for her clients. She is both a thinker and builder, able to bridge strategy to execution to ensure work gets implemented. Having worked in multiple environments, she is both disciplined and entrepreneurial in her approach. She is a thoughtful partner there to be a sounding board, an interpreter and coach, and a support to you and your team to unlock the positive change you seek to make. A critical value for her is to do the right thing, integrity being true to her core.
Finally, Kathy is a thought leader in the areas of branding, marketing, innovation, trends, and marketing to women. She’s spoken at the the M2W: Marketing to Women’s conference, has written research white papers on marketing to women, has been published in Fast Company in the area of branding, and has extensive experience researching innovation approaches and presenting trends via webinars and for clients. Finally, in her last agency role, Kathy was the creator and editor of Sightings, a quarterly journal on trends. She currently curates Coordinates, our brand, strategy, and leadership blog, as well as Weathervane Forum, our trend blog, which looks at what’s taking shape on the horizon.
Kathy has an MBA from Berkeley’s Haas School of Business and a B.S. in Commerce from the University of Virginia’s McIntire School. Kathy has completed coursework in Design Thinking, Writing, The Institute for the Future’s Foresight Practitioner Workshop, The Grove Consultants’ Designing and Leading Change Intensive, General Assembly’s Digital Marketing course, and Co-Active’s Coaching Fundamentals and additional coaching coursework.