Coordinates 10.18
Welcome to Coordinates 11.18
We hope you’ll find at least one insight to inspire you to action.
And in honor of Halloween next week, as a Treat to inspire a fun break here’s an article on the best websites to waste time on the internet. : )
Strategy
IPO’s are declining. Is that good or bad?
Given Amazon’s ability to create a 360-view of its consumers with all its offerings (e.g., product sales, streaming services, digital assistants, reading devices), it’s not too surprising that Costco has been exploring adding video streaming to its mix. Are you thinking about how complementary services can give you an edge?
Leadership
Eileen Fisher shows that there is more than one way to successfully lead and grow a company. Even not having a CEO.
Get your mind around the benefits of being a humble leader.
Learn the power and tools for being in control of your emotions at work.
A few solid tips for managing team performance in today’s work environment.
Some honest guidance from Adam Grant on feedback, continuous learning, job evolution, and balance.
Marketing
ICYMI: Google just updated its Shopping Insights portal. Some good, free data to be had.
A primer on what’s taking shape with AI and its impact on marketing. Written with a B2B lens, but still applicable to B2C players.
Is brand art patronage good or bad? It’s certainly a trend.
Inspiring consumer-centric examples of how to use social and apps to deliver on consumer needs and desires to build brand engagement.
Examples of brands trying to align with consumer values—from Bonobos to Debeers.
Brand
A great review of challenger brands and how they are creating “moats” around their businesses to sustain success.
Love this article from Hanneke Faber, President Unilever Europe, calling for brand leaders to become brand activists. Encouraging to hear this proclamation from the lead of a major FMCG company.
Content
A case study from Mintent on how to scale your content.
Examples from Away, Nordstrom, and Harry’s on how content and services can deepen brand relationships.
Consumer
An interesting look at the brands today’s college kids are into based on search data.
There were several articles from PSFK this month on how brands are targeting men:
Dove was onto something—more brands are following their lead targeting men with personal care and cosmetics.
Subscription services are making shopping easy.
And, experiences are being tailored to address men’s needs.
Innovation
Innovation is following manufacturing, leaving the U.S. A roadmap for how to bring it back.
Will Silicon Valley continue to be the place for start-ups? There are a lot of factors that could lead innovators to go elsewhere. Like Minnesota.
Two inspiring TED programs to show us that people are, thank goodness, working on solving the world’s big challenges: “We the Future” and “Reboot.”
Social media done better. Meet Mappen.
Creative
A McKinsey study that shows that design works and leads to concrete results.
To increase creative representation, another organization raising the awareness of female talent in the ad industry.
What’s Trending
In this second part of my Portland coverage, I focus on a few food trends that caught my eye walking the streets and the aisles. My main observation was that the food industry continues to innovate on the spectrum of healthy and indulgence.
Read more at Weathervane Forum >
How can you be more effective?
How do you focus on the right things? Learn more about “Essentialism.”
Read a summary >
Listen to an interview >
Watch a talk >
Convinced you want to dig in? Get the book >
How do you let go of perfection?
Listen to a podcast and get additional articles on the topic here >
How do you find more time?
Read more here >
How can you set yourself up for a productive week?
Read more here >
How do you avoid choking? Practice for real.
Watch here >
Have a Listen
Avoid Miscommunication in a Digital World from HBR
Get tips and tricks for communicating better in today’s digital world—focus on the message, convey your intent, don’t be afraid to use emojis, talk face to face, and be thoughtful about how you use different technologies like emails and conference calls.
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The Agency Oneto is a disciplined yet agile business and brand strategy agency whose mission is to partner with leaders to make a positive impact on their business and brands and for their consumers and teams, unlocking potential.
We do work in Business Strategy, Brand Strategy, Portfolio Strategy, Brand & Product Positioning, Brand Architecture, Marketing Strategy, Content Strategy, Innovation Strategy & Process, Consumer Insights, and Trend Studies.
We also lead workshops and facilitate strategy and business planning sessions, provide advisory services, and offer Executive Coaching.