Learn 10 Lessons from 10 Companies Branding for Good
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Being a “Brand for Good” is rooted in the idea of finding Purpose, being guided by and acting on it. In this report, we define the characteristics and measures of what we believe defines a Brand for Good.
We believe Purpose has two components: one focuses on broader stakeholder groups, Being Good, and the other focuses on the customer, Being Great. A company can find Brand Purpose in seeking to serve and create value for multiple stakeholders and in particular for its customers. This is how we’d bring meaning to the concept of Stakeholder Capitalism.
In this Benchmark Report, we evaluate a total of ten companies (five large, public companies and five small to mid-size, private companies) on how they measure up against our criteria. We then draw ten lessons for companies and brands to follow in their footsteps in creating stakeholder value through purpose. We also offer an Index to evaluate your own company against our criteria and give a roadmap for further brand building.
Learn the lessons on how to successfully deliver on stakeholder capitalism, not sacrificing profits or purpose, and start your journey towards becoming a Brand for Good.
Dip into Brand for Good, meet standout companies, and dig into the lessons.
Click through the presentation and get the detailed report below.
